Sales Manager (Wine Specialist)

We are looking for a passionate, results-driven Wine Sales Manager to lead the growth of our wine portfolio. This role is responsible for developing sales strategies, managing key accounts and distributor performance, strengthening relationships with international wine principals, and driving business growth across multiple sales channels.

Key Responsibilities,

• Drive sales performance and achieve revenue targets for the wine portfolio.
• Develop and execute sales strategies to expand market share and business growth.
• Manage distributor performance, sales coverage, product availability, and distribution across assigned markets.
• Build and maintain strong relationships with international wine principals, distributors, key accounts, and trade partners.
• Identify and develop new business opportunities across HORECA, retail, and other relevant channels.
• Plan and execute wine activations, tasting events, trade promotions, and marketing initiatives to increase brand awareness and sales.
• Monitor sales performance, market trends, competitor activities, inventory movement, forecasting, and budgeting to support business decisions.
• Prepare regular business reports and provide market insights to internal stakeholders and principals.

Requirements,

• Bachelor's degree in Business, Marketing, Hospitality, or a related field.
• Minimum 5 years of experience in Wine Sales, Business Development, Brand Management, or Trade Marketing within the wine or beverage industry.
• Strong understanding of the wine market, consumer trends, and HORECA channel.
• Proven experience managing distributors, key accounts, and international principals.
• Excellent communication, negotiation, presentation, and relationship management skills.
• Strong analytical, commercial, and problem-solving abilities.
• Proficient in Microsoft Office (especially Excel and PowerPoint) and sales reporting.
• Well-organized, detail-oriented, and able to work in a fast-paced environment.
• Fluent in English, both written and spoken.
• Willing to travel as required.