Strategic Digital Marketing

Job Description

We are looking for a highly strategic and results-driven Senior Strategic Digital Marketing Specialist to develop, execute, and optimize comprehensive digital marketing strategies that drive brand awareness, customer engagement, qualified leads, and business growth.

The ideal candidate has strong experience in digital strategy, performance marketing, content, SEO/SEM, social media, analytics, and campaign optimization. This role requires both strategic thinking and hands-on execution, with the ability to translate business objectives into measurable digital marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals and target audiences.
• Plan, execute, and optimize multi-channel digital marketing campaigns across search, social media, email, display, content, and other digital platforms.
• Lead digital marketing initiatives focused on customer acquisition, lead generation, conversion, engagement, and retention.
• Conduct market research, competitor analysis, customer research, and industry trend analysis to identify growth opportunities.
• Develop and manage digital marketing campaigns, ensuring proper budget allocation and achievement of KPIs.
• Collaborate with content, creative, sales, and business development teams to ensure consistent messaging and campaign execution.
• Oversee SEO and SEM strategies to improve online visibility, website traffic, and qualified leads.
• Develop and implement social media strategies that strengthen brand presence and audience engagement.
• Analyze campaign performance using tools such as Google Analytics 4, Google Ads, social media analytics, and other reporting platforms.
• Monitor key performance indicators such as traffic, leads, conversion rates, CAC, CPA, ROAS, engagement, and revenue contribution.
• Conduct A/B testing and continuously optimize campaigns, landing pages, content, and audience targeting.
• Prepare regular performance reports, identify trends, and provide actionable recommendations to management.
• Manage digital marketing budgets and ensure efficient use of resources.
• Stay updated with changes in digital marketing platforms, algorithms, consumer behavior, technology, and industry best practices.
• Identify new digital channels, tools, and strategies that can improve marketing performance and business growth.
• Provide strategic guidance and mentorship to junior digital marketing team members.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably with experience in a senior, strategic, or leadership role.
• Strong experience developing and executing integrated digital marketing strategies.
• Proven experience managing digital campaigns across multiple channels such as Google Ads, Meta Ads, social media, email marketing, SEO, and content marketing.
• Strong understanding of customer acquisition, lead generation, conversion optimization, and digital marketing funnels.
• Proficient in using Google Analytics 4 (GA4), Google Ads, Meta Business Suite/Ads Manager, and digital reporting tools.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Excellent analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
• Experience managing marketing budgets and optimizing campaigns based on ROI, ROAS, CPA, CAC, and other KPIs.
• Strong understanding of audience segmentation, customer journey mapping, and digital consumer behavior.
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO).
• Strong communication, presentation, project management, and leadership skills.
• Highly organized, proactive, creative, and results-oriented.
• Ability to manage multiple projects and campaigns while meeting deadlines.
• Strong strategic thinking and problem-solving abilities.
• Experience with marketing automation, CRM platforms, or tools such as HubSpot, Mailchimp, or similar platforms is an advantage.
• Experience with Looker Studio, Tableau, or other data visualization/reporting tools is a plus.

Preferred Qualifications

• Proven track record of successfully growing digital traffic, leads, conversions, revenue, or customer acquisition.
• Experience developing digital marketing strategies for multiple markets or target audiences.
• Experience managing agencies, freelancers, or external marketing partners.
• Google Ads, Meta Blueprint, HubSpot, or other relevant digital marketing certifications are an advantage.
• Experience in performance marketing, growth marketing, or e-commerce is a plus.