Digital Marketing & Sales Development

Job Purpose:

To support the growth of WIKA's Field Process Instrumentation business by leveraging digital marketing tools and activities to generate qualified leads, increase market visibility, support business development initiatives, and enable the sales team to achieve revenue targets. The role acts as a bridge between digital marketing and sales by converting digital opportunities into business opportunities.

Job Responsibilities:

• Develop and execute digital marketing campaigns to support sales growth and lead generation.

• Work with Corporate IT to manage and update WIKA websites, landing pages, and digital content through the FirstSpirit CMS.

• Liaise with Corporate IT to support SEO, SEM, Google Ads, and online marketing initiatives to increase website traffic and visibility.

• Generate, qualify, and monitor marketing leads, ensuring effective handover and follow-up with the sales team.

• Support business development activities by identifying new market opportunities, target customers, and industry trends.

• Assist Sales Engineers in promoting Field Process Instrumentation solutions through digital channels, technical content, webinars, and campaigns.

• Monitor project opportunities, job pursuits, and sales pipelines, providing regular updates and reports.

• Collaborate with local and global Sales, Product Management, and Digital Marketing teams to ensure alignment of marketing and sales strategies.

• Prepare and maintain accurate reports on lead generation, campaign effectiveness, opportunity tracking, and digital marketing KPIs.

• Any other ad-hoc duties as assigned by superior.

Job Requirements:

• Bachelor's Degree in Marketing, Business Administration, Engineering, Communications, or related field.

• Minimum 2–5 years of experience in Digital Marketing, Sales Support, Business Development, or Technical Marketing.

• Experience in B2B, industrial, instrumentation, automation, or manufacturing industries is preferred.

• Knowledge of digital marketing tools, including SEO, SEM, Google Ads

• Experience with Content Management Systems (CMS), preferably FirstSpirit.

• Strong analytical, communication, and presentation skills.

• Ability to work effectively with sales teams and cross-functional stakeholders.

• Self-motivated, results-oriented, and able to manage multiple projects simultaneously.

• Good command of English, both written and spoken.