SEO Spesialis

QUALIFICATIONS

Male / Female, maximum 30 years old

Minimum education: Diploma / Bachelor's Degree in Marketing, Digital Marketing, Communications, Information Technology, Computer Science, Business, or related fields

Minimum 1–2 years of experience in SEO, Digital Marketing, Content Marketing, or related positions

Fresh graduates are welcome to apply if they have strong knowledge and practical experience in SEO

Strong understanding of SEO principles, keyword research, on-page SEO, off-page SEO, and technical SEO

Experienced in conducting keyword research and identifying search opportunities

Familiar with SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, or similar tools

Understanding of search engine algorithms and current SEO best practices

Able to optimize website content, including titles, meta descriptions, headings, URLs, internal links, and content structure

Able to conduct SEO audits and identify technical and content-related issues

Understanding of website performance, indexing, crawling, sitemap, robots.txt, and basic technical SEO

Good understanding of content optimization and search intent

Able to analyze website traffic, keyword rankings, organic performance, and SEO conversion data

Familiar with competitor and market analysis

Able to create SEO strategies based on business objectives and target audiences

Basic understanding of HTML, CSS, and website structure is an advantage

Familiar with WordPress or other CMS platforms is an advantage

Good analytical and problem-solving skills

Strong attention to detail

Able to work independently as well as collaboratively within a team

Self-motivated, proactive, disciplined, and result oriented

Good English communication skills (spoken and written) are preferred

JOB DESCRIPTION

Develop and implement SEO strategies to improve organic search visibility and website traffic

Conduct comprehensive keyword research and identify high-potential keywords based on search intent and business objectives

Perform on-page SEO optimization, including title tags, meta descriptions, headings, URLs, internal linking, and content structure

Conduct regular technical SEO audits and identify issues affecting website performance and search engine visibility

Optimize existing website pages and content to improve keyword rankings and organic traffic

Work closely with the Content and Marketing teams to develop SEO-friendly content

Create SEO content briefs and provide recommendations for content topics, keywords, and search intent

Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and other SEO performance metrics

Analyze Google Search Console and Google Analytics data to identify opportunities and issues

Conduct competitor SEO analysis and monitor competitor rankings, keywords, backlinks, and content strategies

Develop and execute link-building and off-page SEO strategies

Monitor website indexing, crawling, sitemap, robots.txt, canonical tags, and other technical SEO elements

Identify opportunities to improve organic conversion and overall website performance

Conduct regular SEO audits and prepare recommendations for improvement

Prepare weekly and monthly SEO performance reports

Track SEO KPIs and provide actionable insights to management

Stay updated with Google algorithm updates, SEO trends, and industry best practices

Collaborate with developers, content writers, designers, and marketing teams to implement SEO improvements

Support overall digital marketing initiatives when required

ADDITIONAL VALUE

Experience managing SEO for multiple websites or multiple brands

Experience in B2B or B2C SEO

Experience with international SEO / multilingual SEO is a plus

Experience with e-commerce SEO is an advantage

Experience with WordPress, Shopify, Webflow, or other CMS platforms

Strong experience using Google Search Console and Google Analytics

Experience with Ahrefs, SEMrush, Screaming Frog, Moz, or similar SEO tools

Understanding of Google Core Updates and SEO algorithm changes

Experience developing SEO content strategies

Experience with local SEO and Google Business Profile

Basic knowledge of HTML, CSS, JavaScript, and website development

Experience in technical SEO

Experience with digital marketing, social media, and content marketing

Able to analyze data and convert SEO insights into actionable strategies

Portfolio or proven SEO results is a strong advantage

Experience working with AI-assisted content/SEO tools is a plus