Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan Brand Activation Manager di Brilliant Think Center kami kurasi dari JobStreet (kategori Kreatif & Desain). Perhatikan lokasi kerja (South Jakarta, Jakarta) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
Key responsibilities
Develop and implement integrated brand activation strategies and campaigns aligned with client objectives and brand guidelines
Plan and execute experiential marketing events, product launches, and promotional activities that engage target audiences
Collaborate with creative, digital, and communications teams to ensure cohesive brand messaging across all activation touchpoints
Manage budgets and timelines for brand activation initiatives, ensuring efficient resource allocation and on-schedule delivery
Conduct market research and audience analysis to identify opportunities for impactful brand activations
Create compelling activation briefs and concepts that align with brand positioning and campaign objectives
Monitor and measure the effectiveness of brand activation campaigns using relevant metrics and KPIs
Build and maintain strong relationships with clients, vendors, and partners to support successful campaign execution
Identify emerging trends in experiential marketing and brand engagement to keep campaigns fresh and relevant
Oversee the implementation of activation materials, promotional collateral, and digital assets
What we're looking for
3-5 years of proven experience in brand activation manager, experiential marketing, or brand management roles, preferably within the FMCG or Baby, Beauty / Skincare industry
Strong understanding of brand positioning, consumer behaviour, and market dynamics
Demonstrated ability to develop and execute successful brand activation campaigns from concept to completion
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Creative thinking combined with strategic mindset and commercial awareness
Proficiency in market research methodologies and data analysis to inform campaign strategies
Strong communication and presentation skills with the ability to articulate ideas clearly to stakeholders
Experience working with diverse teams and stakeholders, including clients and external partners
Familiarity with digital marketing tools and platforms is advantageous
Knowledge of the Indonesian market and consumer insights would be beneficial
Degree in Marketing, Communications, Business, or a related field