Job Description
Full details about the role and requirements
Yukerja Summary
The KOL SPECIALIST role at Bintang Mas Perkasa Texindo is curated from JobStreet (category Marketing & Penjualan). Note the work location (Bandung, West Java) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
About the role
Dreamland is seeking a creative, communicative, data-driven KOL & Influencer Marketing Specialist with strong negotiation abilities to develop Dreamland's network of KOLs, influencers, and content creators. The role focuses on selecting the right creators to generate engagement, traffic, conversion, and sales.
Key responsibilities
Develop and execute Dreamland's KOL & Influencer Marketing strategy
Conduct research, sourcing, and selection of KOLs, influencers, and content creators aligned with target market and brand character
Build creator networks across platforms including TikTok, TikTok Shop, Shopee, Instagram, and other relevant platforms
Analyze KOLs based on audience profile, engagement, content quality, brand fit, historical performance, and conversion and sales potential
Build and manage a KOL database spanning nano, micro, mid-tier, macro, and celebrity levels
Contact and build relationships with KOLs, creators, talent managers, MCNs, and influencer agencies
Negotiate rates, deliverables, commissions, product seeding, content usage rights, timelines, and other collaboration formats
Prepare campaign briefs and ensure creators understand objectives, key messages, and product positioning
Manage KOL campaigns end-to-end from sourcing, negotiation, product seeding, briefing, content approval, posting to reporting
Monitor and analyze KOL performance based on reach, impressions, views, engagement, CTR, conversion, GMV/sales, ROI and ROAS
About you
Minimum 2 years of experience in KOL Management, Influencer Marketing, Affiliate Marketing, Social Media Marketing, or related fields
Experience managing and understanding the creator ecosystem on TikTok, TikTok Shop, Shopee, Instagram, and other social commerce platforms
Understanding of different KOL strategies for brand awareness, engagement, conversion, and sales
Strong communication, relationship building, and negotiation abilities
Understanding of digital metrics such as engagement rate, reach, views, CPM, CPE, CTR, conversion rate, GMV, ROI and ROAS
Strong analytical capabilities and experience making data-driven decisions
Good creative sense and ability to identify creators and content formats with high performance potential
Organized and capable of managing multiple KOLs and campaigns simultaneously
Proactive, resourceful, detail-oriented, and strong execution capabilities
Experience in consumer goods, lifestyle, home & living, beauty, fashion, mom & family, or e-commerce industries is a plus